physical or intellectual pleasure, delight, or ecstasy; the concept featured heavily in the psychoanalysis of Jacques Lacan's and was expanded on by Roland Barthes for literary theory, to contrast with mere "pleasure" derived from reading texts that don't challenge the reader as a subject. can also refer to pleasure that devolves into pain
The psychoanalytic answer is: jouissance (Lacan's term designating excessive pleasure coinciding with pain).
on the obstacle that prevents the fusion of different cultures: we can't really understand our own jouissance, so we project this onto the Other, "attributing to this Other full access to a consistent jouissance")