ow was it, then, that capitalism and the interests of the ruling classes were secured in democratic societies largely devoid of overt force? The Italian Marxist Antonio Gramsci answered that capitalist power was dependent on what he termed hegemony – the engineering of consent according to the dictates of one particular group. A hegemonic project builds a ‘common sense’ that installs the particular worldview of one group as the universal horizon of an entire society. By this means, hegemony enables a group to lead and rule over a society primarily through consent (both active and passive) rather than coercion.