With the Revenge of the Head in a long-tail world, cultural literacy for the last few decades requires reading a few serious books every year but also consuming products from the largest conglomerates: Marvel superhero movies (Walt Disney), Beyoncé (Columbia/Sony), Keeping Up with the Kardashians (Ryan Seacrest Productions backed by iHeartMedia, Inc., the new corporate name for the widely loathed Clear Channel). Poptimism means that elites should commune with these works, as they’re “what the people want.” But money can always fake the veneer of popularity. The cultural industry will always have the means and might to dominate our mind-space, and a major point of “indie snobbery” was to provide counterbalance. The music producer and writer Nick Sylvester worries, “By embracing the project of pop music, we might be complicit in letting our underground ecosystems dry up and making pop become the only game in town.” By denying taste as a tool and hesitating to criticize popular works, outsider groups and critics have surrendered their primary way of pushing back. We now risk living in the world that essayist George W. S. Trow predicted in the 1980s: “Nothing was judged—only counted.”