Culture has been captured. Three massive conglomerates own the three record labels and three music publishers that control most of the world’s music. They designed the streaming industry, dominated by Spotify, which itself is (or was) partly owned by those same three labels. When Disney swallowed 21st Century Fox, a single company assumed control of 35 percent of the US box office. Google and Facebook have a lock on the digital ads that are wrapped around music, videos, and news online. Google, along with Apple, is the gatekeeper of everything mobile, giving it a massive cut on games, books, music, and movies. Via YouTube, it controls video streaming. Live Nation has sewn up ticketing and concerts. In the US, one company dominates terrestrial radio, and another satellite. Amazon has an iron grip on book, ebook, and audiobook sales, and dominates ebook and audiobook production. The only publisher that might be able to hold its own is Penguin Random House, and then only by gulping down as many other big publishers as it possibly can. The Big Six trade book publishers had become the Big Five by the time we started writing this book, and are making moves to become the Big Four by the time it’s published.