—I did. That’s where I got this. Morgie pointed to the tape above his eye. —No matter how much you talk to them, they don’t get it. It’s too simple. It’s too goddam simple for them to understand. They still think their cigarettes would cost them half as much without advertising. The whole goddam high standard of American life depends on the American economy. The whole goddam American economy depends on mass production. To sustain mass production you got to have a mass market. To sustain a goddam mass market you got to have advertising. That’s all there is to it. A product would drop out of sight overnight without advertising, I don’t care what it is, a book or a brand of soap, it would drop out of sight. We’ve had the goddam Ages of Faith, we’ve had the goddam Age of Reason. This is the Age of Publicity.