[...] The obsession with whether or not women identify as feminists assumes that this is a reasonable measure of how many people believe in the general aims and objectives of the ideology. But it is a preoccupation that relies on identity labels more than any analysis of shared values. And any identity can and will be co-opted for political gain: hence we see Nick Clegg [...] posing in a "This is what a feminist looks like" t-shirt [...] Meanwhile, David Cameron was chastised for refusing to wear one, as if a t-shirt sent from Whistles could absolve him of all his policy sins. [...]