Now, though, like everything else, writing is being restructured around the format of the computer. Billions of people, above all in the world’s richest countries, are writing more than ever before, on our phones, tablets, laptops and desktop computers. And we are not so much writing, as being written. This is not really about ‘social media’. The term ‘social media’ is too widely used to be wished away, but we should at least put it in question. It is a form of shorthand propaganda. All media, and all machines, are social. Machines are social before they are technological, as the historian Lewis Mumford wrote. Long before the advent of the digital platforms, the philosopher Gilbert Simondon explored the ways in which tools generate social relationships. A tool is, first, the medium of a relationship between a body and the world. It connects users in a set of relationships with one another and the world around them. Moreover, the conceptual schema from which tools are generated can be transferred to new contexts, thus generating new types of relationship. To talk about technologies is to talk about societies.