Why add another adjective to preface to capitalism? Such a description should be taken alongside, rather than as a competitor, for recent analyses of gore capitalism, racial capitalism, carceral capitalism, surveillance capitalism, cognitive capitalism, narcocapitalism, empire, biocapitalism, financialized capitalism and neoliberal capitalism. This cruel god has many faces. Revenge capitalism is a way to reflect on both an inherent tendency within and a specific period of capitalism.