At the analytics startup, we never once talked about the whistleblower, not even during happy hour. In general, we rarely discussed the news, and we certainly weren’t about to start with this story. We didn’t think of ourselves as participating in the surveillance economy. We weren’t thinking about our role in facilitating and normalizing the creation of unregulated, privately held databases on human behavior. We were just allowing product managers to run better A/B tests. We were just helping developers make better apps. It was all so simple: people loved our product and leveraged it to improve their own products, so that people would love them, too. There was nothing nefarious about it. Besides, if we didn’t do it, someone else would. We were far from the only third-party analytics tool on the market.