And we can name the trash this system encourages for what it is. It isn’t that we lack writers who can write well—just like many trash novels written to fit market demands in the fifties hold up well today. Writers have always had to work with and against a marketplace designed by the rich and powerful. But I personally can’t help feeling alarmed and enraged by the ways writers are now driven by incentives to fill the needs of creative executives working in Amazon’s film studio. It feels wildly dispiriting to see how much my friends and I casually accept the idea that we should craft our work to fit a commercial imperative—the entire system of our writing and reporting now being market-tested and data-driven and robbed by financial forces of much of its lasting value. There is a part of me that wants to grab all the rewards that come from this system, but it’s the part of me good writing is meant to kill.