“It is just so clear, marketing is terrible for children. It limits their imaginations. It makes them sick,” Campbell told me. “As a kid, you figure out who you are by being around other people. . . . It’s challenging enough to be developing your social relationships on these disembodied platforms. But when all of those platforms are also tracing out the contours of your relationships and trying to figure out who you are and what you want so they can sell more stuff to you,” she continued, “it creates new norms where young people just expect all of their relationships to be commercialized.”