This new kind of ruling class does not appropriate a quantity of surplus value so much as exploit an asymmetry of information. It gives, sometimes even as a gift, access to the location of a piece of information for which you are searching. Or it lets you assemble your own social network. Or it lets you perform a particular financial transaction. Or it gives you coordinates on the planet and what can be found at that location. Or it will even tell you some things about your own DNA. Or it will provide a logistical infrastructure for your small business. But while you get that little piece of information, this ruling class gets all of that information in the aggregate. It exploits the asymmetry between the little you know and the aggregate it knows - an aggregate it collects based on information you were obligaed to "volunteer."