[...] There is no right way to act when you're the hero or heroine of a fairy tale. There is no system of conduct, there are no standards of what a nice prince does and what a good little girl doesn't do. I mean, do good little girls usually push old ladies into baking ovens, and get rewarded for it? [...]
In the fairy tale, though there is no "right" and "wrong", there is a different standard, which is perhaps best called "appropriateness." [...] under the conditions of fairy tale, in the language of the archetypes, we can say with perfect conviction that it may be appropriate to do so. Because, in those terms, the witch is not an old lady, nor is Gretel a little girl. Both are psychic factors, elements of the complex soul. Gretel is the archaic child-soul, innocent, defenseless; the witch is the archaic crone, the possessor and destroyer, the mother who feeds you cookies and who must be destroyed before she eats you like a cookie, so that you can grow up and be a mother too. [...]