And here’s where EFF showed its true colors. The group published a string of blog posts and communiqués that attacked Figueroa and her bill, painting her staff as ignorant and out of their depth. Leading the publicity charge was Wentworth, who, as it turned out, would jump ship the following year for a “strategic communications” position at Google. She called the proposed legislation “poorly conceived” and “anti-Gmail” (apparently already a self-evident epithet in EFF circles). She also trotted out an influential roster of EFF experts who argued that regulating Google wouldn’t remedy privacy issues online. What was really needed, these tech savants insisted, was a renewed initiative to strengthen and pass laws that restricted the government from spying on us. In other words, EFF had no problem with corporate surveillance: companies like Google were our friends and protectors. The government—that was the bad hombre here. Focus on it.

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In the public sphere, meanwhile, EFF’s vision won out. Concerns about private surveillance were pushed out of the spotlight, crowded out by utopian proclamations about how companies like Google and Big Data would change the world for the better. Privacy would come to mean “privacy from government surveillance.” And corporations? Corporate intentions were assumed to be good—or, at worst, neutral. Corporations like Google didn’t spy; they “collected data”—they “personalized.”