[...] all new left-wing cultural-political analyses share an old question: is this or that cultural object shoring up an unjust society, or undermining it? The question applies not just to novels, TV shows, new diets, and social media platforms, but also, more uncomfortably, to the essays and books that we left intellectuals write about these things.
The best general formulation of the problem may still be Herbert Marcuse’s essay “The Affirmative Character of Culture” (1937). For Marcuse, even when art or entertainment didn’t flatter power outright, culture as such tended to affirm, rather than negate, the existing social order: the very foretaste of a happier life offered by one kind of art, or the commiseration over present-day reality offered by another kind, helped people to endure the way things were. A dialectician, Marcuse did allow that culture could also, sometimes, negate, and seduce or incite you toward revolution — but his emphasis fell on culture as accommodation to the status quo. And this dominant pessimism about the capacity of culture to do the work of politics, occasionally relieved by a hesitant optimism, could be said to characterize the whole tradition of so-called Western Marxism to which Marcuse and the rest of the Frankfurt School belonged, many of whose unfinished projects and unresolved questions came to be inherited, knowingly or not, by French critical sociology and American cultural studies. Western Marxism (not just Marcuse, Adorno, and Benjamin but Lukács, Sartre, Althusser, et cetera) paid special attention to culture and ideology and correspondingly neglected the issues of political strategy and economic analysis that so preoccupied earlier generations of Marxist thinkers. As Perry Anderson pointed out in Considerations on Western Marxism, this cultural turn, beginning in the ’20s and in full swing by the ’30s, took place amid political disappointment: the defeat of working-class revolt in Germany, the hardening of the Soviet Union into Stalinist deformity, fascist victory in the Spanish Civil War, and so on.
Cultural considerations wax as political hopes wane. [...]