[...] Louis Althusser (2014) spoke of ideology as an imaginary relationship to the realities in which we live, a false cohesive worldview that covers over the inherently partial, fractured and contradictory nature of our consciousness. In this sense, ideology is not some passively received, generic, prepackaged simulacrum dispensed from on high and swiftly internalized. Rather, as Eagleton explains, ideology is an active creation whereby individuals and groups are constantly in the process of making sense of their world with the intellectual and cultural resources that they find at hand. Likewise, Fredric Jameson (1981; 1984) has approached ideology as a false or fragmentary synthesis based on real experience, or an inherently limited attempt to grasp the unfathomable complexity of capitalist totality. Hence, ideology is not simply “false consciousness,” nor is it merely a “top-down” imposition. Rather, it is a field of contestations and activities, an evolving and emerging set of meanings and explanations created by people as they make sense of their world. But, importantly, it is not a totally free or unmediated process: to build ideology, we draw on those cultural and social resources at our disposal (from fiction to films, from metaphors to measurements) that are, themselves, ideological. We are unduly influenced by those forces of cultural production and social institutions that monopolize meaning and broadcast knowledge: the media, religion, schools, fiction and so forth.

So, perhaps, we can understand financialization as an ideological process, if we apply this expanded definition: it is a process whereby a set of narrative, metaphoric and procedural resources imported from the financial world come to help explain and reproduce everyday life and the capitalist totality of which we are a part. But, in so doing, they also transform that reality more broadly. To the extent that we see ourselves as miniature financiers, investing in and renting out our human capital, we act, behave, cooperate and reproduce social life differently. To the extent that we see health, education, government programming, relationships, games, shopping and work as investments and see our lives as fields of paranoid securitization, we build up an ideological armature which occludes certain aspects of social reality and precludes certain futures. But, further (and this is crucial), financialization also means a moment when the financial system, and the capitalist economy of which it is a part, is dependent on and invested in the ideologies, practices and fictions of daily life as never before. In a moment characterized by ubiquitous debt, escalating consumerism and political quietism (or, worse, reactionism), and by a highly volatile financialized economy, the realms of culture and ideology can no longer be said to be merely the superstructure of a “real” economic base. [...]