Discussing CA’s signature technique of ‘psychographics’, one contributor warned urgently that the company was ‘using psychological techniques to change people’s thoughts and behaviour’. Of course, this could be read as a thoroughly banal description of everyday PR – or as crude apocalyptic warning of nefarious, Manchurian Candidate– or They Live-style total manipulation.

Certainly, there is no ‘free’ choice under capitalism, no preference not complexly shaped. The intricacies of agency, of choice and its constraints under neoliberalism and its ideologies demand nuanced analysis. That, visions of mind-control rays, of putting the ’fluence on the masses, ‘chang[ing] people’s thoughs’, are not.

’For some opponents of Brexit, the idea that the EU referendum was hijacked by alt-right hypnotists wielding high-tech psychological weaponry looks, perhaps, like a reasonable explanation,’ the report startlingly concludes, stretching the definition of ‘reasonable’ by some way. Almost ruefully the piece closes: ’But the known facts don’t, quite, support this theory.’