WWU did not pursue a traditional unionization campaign for several reasons. First, temps are highly vulnerable to employer retaliation, while undocumented immigrant workers face the further threat of deportation. Organizing temps into unions is not only practically challenging given their high turnover, but also legally complicated, as their employer of record and right to collective bargaining are complex and decided on a case by case basis. In light of this WWU sought to improve warehouse workers' employment conditions mainly through a combination of coalition building and collective action, while WWRC helped workers to file formal complaints against labor law violations.

Rather than targeting warehouse employers or temporary agencies, WWU targeted retailers which have the most power and resources in the goods movement industry. [...]