Google and its parent company, Alphabet, which dominates the market for online ads and made an estimated $79 billion from them in 2016, has taken a largely hands-off approach to the potentially existential threat of ad blockers. And, according to recent reports, it now plans to include “ad-filtering” software pre-installed in Chrome—an “if you can’t beat ’em, join ’em” approach to making the web less annoying.

But AdNauseum isn’t like the other ad blockers: It takes a more activist approach. Rather than just concealing them, the app sends noise into the system by automatically clicking on ads in the background, muddling efforts by advertisers and ad networks like Google’s to determine your preferences and your identity as you browse the web. [...]

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Instead, the team suspected a simpler motive behind Google’s decision: AdNauseum directly conflicts with the way that the company makes most of its money.