[...] The symbolic ideology of a commodity first needs to be produced by special ad and public relations employees and is in a second step communicated to potential buyers. Advertising therefore involves production and transportation labour. Advertising production does not create a physical commodity, but an ideological dimension of a commodity – a use-value promise that is attached to a commodity as meaning. Advertising transport workers do not transport a commodity in physical space from A to B, they rather organise a communication space that allows advertisers to communicate their use-value promises to potential customers. Facebook’s paid employees and users are therefore 21st century equivalents of what Marx considered as transport workers in classical industry. They are productive workers whose activities are nec- essary for “transporting” use-value promises from companies to potential customers. Marx associated transport with communication as comparable forms of work. On Facebook and other social media platforms, transportation labour is communication labour.