Like sport, like music, attentional effort is first of all worthwhile for its individuation effects. The most important thing that it produces is not simply the possibility of pursuing the individuation of our being (helping us to avoid external threats of destruction), but, above all, the concrete realization of this individuation. To take up the vocabulary that Bernard Stiegler borrows from the Heideggerian tradition, attention does not only allow us to secure our 'subsistence' by avoiding death, and our 'existence' by bringing about the emergence of a unique and unprecedented life form through us; but, above all, it enables us to acquire a greater 'consistence' within the relationships that are woven in us. Far from helping us only to continue in being, it enables us to become ourselves.