But why this revolutionary impulse in the heart of capitalism and why is capitalism so different from other modes of production? Human beings are clearly fascinated by the perpetual pursuit of novelty, but the social and cultural conditions under which such a fascination can become a central driving force in human evolution are very special. Most hitherto-existing social orders were inherently conservative. They sought to preserve the status quo, to protect a ruling class and repress human impulses towards innovation and new ideas. [...]