There never was a prior moment when Cultural Studies and Marxism represented a perfect theoretical fit. From the beginning (to use this way of speaking for a moment) there was always already the question of the great inadequacies, theoretically and politically, the resounding silences, the great evasions of Marxism—the things that Marx did not talk about or seem to understand which were our privileged object of study: culture, ideology, language, the symbolic. These were always already, instead, the things which had imprisoned Marxism as a mode of thought, as an activity of critical practice—its orthodoxy, its doctrinal character, its determinism, its reductionism, its immutable law of history, its status as a metanarrative. That is to say, the encounter between British Cultural Studies and Marxism has first to be understood as the engagement with a problem—not a theory, not even a problematic. It begins and develops through the critique of a certain reductionism and economism, which I think is not extrinsic but intrinsic to Marxism; a contestation with the model of base and superstructure, through which sophisticated and vulgar Marxism alike had tried to think the relationships between society, economy, and culture. It was located and sited in a necessary and prolonged and as yet unending contestation with the question of false consciousness. In my own case, it required a not-yet-completed contestation with the profound Eurocentrism of Marxist theory. I want to make this very precise. It is not just a matter of where Marx happened to be born, and of what he talked about, but of the model at the center of the most developed parts of Marxist theory, which suggested that capitalism evolved organically torn within its own transformations. Whereas I came from a society where the profound integument of capitalist society, economy, and culture had been imposed by conquest and colonization. This is a theoretical, not a vulgar critique. I don’t blame Marx because of where he was born; I’m questioning the theory for the model around which it is articulated: its Eurocentrism.