For example, we had this VP of marketing that I worked to get for about 3 months. He was the former VP of marketing at QVC. He called me literally the day before he was supposed to move out to California and said, "I can't do it." I said, "Well, we're going to have dinner tonight, so I'm coming out to New York." I got on a plane and went to New York and sat down with him. And I got really lucky: we're at the restaurant and we were quiet for a second and you could hear people talking about the Net. They were talking about Hotmail and AOL and the Internet boom going on. So I said, "Look, these people aren't talking about home shopping, they're talking about the Internet. So your choice is, 'Do you want to be part of the past or do you want to be part of the future?'"