Naomi Klein doesn’t look like anyone’s stereotype of an antiglobalization activist: no dreadlocks, no piercings. It’s not that she doesn’t understand the impulse. Punks and anarchists articulate their rejection of brands and consumer society in their very appearance, and their styles reflect a subculture critical of middle-class aspirations to prosperity. “Sometimes I get strong urges to pierce everything in sight and stop looking so acceptable,” she told the Village Voice. But she also recognizes the importance of presenting herself as someone with an intimate knowledge of consumer longings: “I go to an event and there are 17-year-old girls there and I know it’s in part because they’ve seen me as someone they can relate to.” In a debate on globalization with a business correspondent from the Economist, she demolished her opponent—but pleasantly. Instead of making her readers feel guilty about wanting to buy stylish sweaters from the Gap, or Starbucks mocha lattes, she turns their attention to the corporations behind the commodities. She doesn’t wag a finger at the craving to go to the mall and shop (she gives you the feeling that she might even want to come with you) but she turns the oldest of all consumer slogans on its head: Caveat emptor.