[...] But the real interests that drove these guys were their own. They wanted, above all, To Be President, wanted the mind-bending power and prominence, the historical immortality — you could smell it on them. (Young Voters tend to have an especially good sense of smell for this sort of thing.) And this is why these guys weren’t real leaders: because it was obvious that their deepest, most elemental motives were selfish, there was no chance of them ever inspiring us to transcend our own selfishness. Instead, they usually helped reinforce our marketconditioned belief that everybody’s ultimately out for himself and that life is about selling and profit and that words and phrases like “service” and “justice” and “community” and “patriotism” and “duty” and “Give government back to the people” and “I feel your pain” and “Compassionate Conservatism” are just the politics industry’s proven sales pitches, exactly the same way “Anti-Tartar” and “Fresher Breath” are the toothpaste industry’s pitches. We may vote for them, the same way we may go buy toothpaste. But we’re not inspired. They’re not the real thing.
Reagan as a salesman whereas JFK was a leader