While hospitality retailing is significantly affected by both the climate crisis and the cost of living crisis, it is important to maintain sight of the fact that an enormous amount of profit is being made in this industry. Young workers have become the central target of the hospitality industry, and deindustrialisation means there are very few options beyond it. Workers can win. It will not be easy, but with so little fought for in the industry, the low-hanging fruit is there for the picking. If we are to re-draw our class maps for our current moment, to understand how the working class might wield political power now, organising and winning with these young workers is an important investment in the future of the labour movement.