His quest, however, was to find a place where he could design software for the sake of software, a place that treated software as an art form. He came to Microsoft where he would play a role in designing Windows Vista, the long-awaited successor to Windows XP. When Vista received lukewarm reviews despite its advanced features, no one was more disappointed than Alex. He took it personally and returned to Brazil to reflect—to hit refresh on his own career outlook. Alex is very philosophical and turned to Nietzsche for direction: “He who has a ‘why’ to live for can bear almost any ‘how.’” Alex was upset with himself because he did not yet have his “why,” a point of view about where computing should be headed.