While Chénier was subjected to the onslaught of customers in the shop, Baldini had shut himself up in his laboratory with his new apprentice. He justified this stage of affairs to Chénier with a fantastic theory that he called ‘division of labour and increased productivity’. For years, he explained, he had patiently watched while Pélissier and his ilk – despisers of the ancient craft, all – had enticed his customers away and made a shambles of his business. His forbearance was now at an end. He was accepting their challenge and striking back at these cheeky parvenus, and, what was more, with their own weapons. Every season, every month, if necessary every week, he would play trumps, a new perfume. And what perfumes they would be! He would draw fully upon his creative talents. And for that it was necessary that he – assisted only by an unskilled helper – would be solely and exclusively responsible for the production of scents, while Chénier would devote himself exclusively to their sale. By using such modern methods, they would open a new chapter in the history of perfumery, sweeping aside their competitors and growing incomparably rich – yes, he had consciously and explicitly said ‘they’, because he intended to allow his old and trusted journeyman to share a given percentage of these incomparable riches.