There is more. The economizing side of neoliberalism added force to the nihilism of the age and also quickened it, first in leaving nothing untouched by entrepreneurialization and monetization and then, with financialization, submitting every aspect of human existence to investor calculations about its future value. As we become human capital all the way down and all the way in, neoliberalism makes selling one’s soul quotidian, rather than scandalous. And it reduces the remains of virtue to branding, for capital large and small. But economization, with its effect on values, is not the only problem here. Nihilism also has its way with the moral values project in neoliberalization as it desublimates the will to power in morality.5 Here is how this goes.