This is an objective dialectic that populists have often found repellent and which has often been more narrowly rehearsed in the form of the paradox or the paralogism: the emergent groups as so many new markets for new products, so many new interpellations for the advertising image itself. Is not the fast-food industry the unexpected solution -- as with philosophy, its fulfillment and abolition all at once -- to the debate on pay for housework? Are minority quotas not to be understood first and foremost as the allocation of segments of television time, and is not the production of the appropriate new group-specific products the truest recognition a business society can bring to its others? Finally, then, is not the very logic of capitalism itself ultimately as dependent on the equal right to consumption as it once was to the wage system or a uniform set of juridical categories applicable to everyone? Or, on the other hand, if individualism is really dead after all, is not late capitalism so hungry and thirsty for Luhmannian differentiation and the endless production and proliferation of new groups and neoethnicities of all kinds as to qualify it as the only truly "democratic" and certainly the only "pluralistic" mode of production?