[...] She believed, with a kind of celestial trust, any advertisement or advice that that appeared in Movie Love or Screen Land -- Starasil Starves Pimples, or "You better watch out if you're wearing your shirttails outside your jeans, gals, because Jill says you shouldn't." If a roadside sign said: Visit Our Gift Shop -- we had to visit it, had to buy its Indian curios, dolls, copper jewelry, cactus candy. The words "novelties and souvenirs" simply entranced her by their trochaic lilt. If some café sign proclaimed Icecold Drinks, she was automatically stirred, although all drinks everywhere were ice-cold. She it was to whom ads were dedicated: the ideal consumer, the subject and object of every foul poster. And she attempted -- unsuccessfully -- to patronize only those restaurants where the holy spirit of Huncan Dines had descended upon the cute paper napkins and cottage-cheese-crested salads.