He had considered every possibility—and certainly the idea that he shouldn’t remove the vinyl from the wall but add to it instead. Some smart riposte to the ad. He’d seen others do it. The Gap Kids board by the freeway. The picture was of some beautiful Asian toddler in a pink corduroy hat. It just said “Gap Kids.” But someone, or some group, pasted under it, in exactly the same font,

made for kids, by kids

He admitted it was clever. Smart-aleck clever. But to Henry that kind of addition made it all just a joke, a way of showing off that you had the technology to match the font. And the wit to torque their intentions. That you could hijack their ad through your own savvy mastery of ad language and technology. Leave that to these ad-addicted kids. Didn’t it just pile onto the general noise and garbage? Besides, was that even true about the child labor? Well, probably it was.