The People’s Platform ends with a manifesto—in itself a more ambitious move than those of most books on digital culture, even if Taylor’s demands seem disappointingly limited after what has gone before. She shrinks from the thought of nationalization—there is no equivalent here to Evgeny Morozov’s ‘Socialize the data centres!’—and disparages the free-software movement pioneered by Richard Stallman and others as ‘freedom to tinker’. Instead she calls for more regulation of the service providers and major platforms; improved broadband provision; introducing a kind of Glass–Steagall of new media, to force a separation of content creation from communication and thus prevent a new round of vertical integration; levying a tax on the advertising industry; pressuring Silicon Valley to pay tax at higher rates; more public spending on the ‘cultural commons’, the arts and public broadcasting (the education system gets no mention). In the ‘copyright wars’, she opts for reform rather than abolition or ‘copyleft’. More broadly, Taylor argues that the ideology of ‘free culture’ promoted by Web enthusiasts has centred on distribution, obscuring and ultimately diminishing the people and social supports that underlie cultural production. She seeks to redress the balance by way of a more ‘ecological’, long-term mentality, drawing on the politics of ethical consumption and ‘fair trade’ to call for culture that is ‘sustainable’ and ‘fair’, as opposed to ‘free’.