The developed world became the overdeveloped world. Commodification ran up against the limits of what it could claim to organize efficiently or effectively. Whole chunks of social life had to be hacked off and fed into the flames to keep the steam up. Commodification moved on from land to things to information. A whole infrastructure grew, of information vectors, backed up by the growth of “intellectual property” into a comprehensive set of full private property rights. This for me would be a sketch that makes sense of neoliberalism as effect rather than cause.