Lazzarato mentions all too briefly the role that property rights plays in tying the desubjectivized world of machines to the subject-producing world of discourse. “By ensuring that creation and production are uniquely the feats of ‘man,’ it uses the ‘world,’ emptied of all ‘soul,’ as its own ‘object,’ as the instrument of its activities, as the means to its ends” (35). The property form makes the individualized subject the author and hence owner of something that is really much more likely the product of a machinic assemblage of different bits of various people’s subjectivity, various machines, assorted technical resources. Hence we end up with the myth that Steve Jobs created the iPhone—and reaped most of the rewards from it.