During all the years he worked on J R, he was dutifully laboring for a paycheck from the corporate machine -- Kodak, Ford, IBM, Pfizer ("an operation of international piracy") -- writing ad copy and position papers [...] He knew the cant of marketing well and was ever alert to systems of speech, of persuasion, of obfuscation, seeing and portraying the American way of waste -- the waste of nature, talent, energy, the waste that markets, systems, management demand for gtowth.