Thus they reveal a problem that goes beyond a matter of gender and diversity in the tech world. The classed and heteronormative obsession with work–life balance, efficiency, and time management displayed by Mommy’s-basement apps suggest that one can escape patriarchy or gendered labor in an instant—one just needs the right app! But this propaganda obscures the inescapable realities of care work that so many women, people of color, and precarious workers undertake out of survival. A Mommy’s-basement world forecloses the possibility of a reconfigured technological future that is not based on exploiting the labor of others. And it co-opts the political potential of care as a category of feminist organizing.
Mommy’s-basement apps are telling in that they reveal that misogyny and racism in the tech industry will not be solved by diversity-based hiring and the inclusion of women alone. Scholars such as Safiya Noble, Sarah T. Roberts, and Marie Hicks have done important work in highlighting how the history of technology and technological designs are deeply implicated in upholding racism and misogyny. We might add Mommy’s basement to this mix. That these apps emerge out of Mommy’s basement can explain why the classed labor of gig work seems to escape recognition. Because it is Mommy’s devalued labor, it can be packaged and sold as labor not worth doing oneself. Because it is Mommy’s otherwise devalued labor, it has been repackaged and sold to prospective gig workers as an enterprising and innovative system of assembling and modulating work rather than old-school care labor.