‘Has anyone noticed? On planes, they’ve started calling passengers customers.’

Blue, at least, had certainly noticed it, and thought it comical; and for a while we found some diversion in a word-replacement game of the kind we often played…

‘ “The passenger is always right.” “Michelangelo Antonioni’s sensitive study of alienation, The Customer”. “He’s an ugly passenger.” “Only fools and customers drink at sea.” “When you are –” ’

‘This won’t work,’ said Christopher. ‘It’s not subversive enough.’

I said, ‘Mm. Insufficiently subversive. But why’re they doing it? Who benefits?’

He said, ‘Americans – that’s who. You take it as an insult, Mart, but for an American it’s a compliment. It’s an upgrade.’

‘How d’you work that one out? Jesus, I don’t understand this goddamned country.’

‘Well, here in the US, passengers might be freeloaders, you know, lying hippies and scrounging sleazebags. Whereas customers, with that discretionary income of theirs, are the lifeblood of the nation.’

‘…All right. But doesn’t it go against the grain of American euphemism? And uh, false gentility? Even in supermarkets they call us guests. Well here’s one thing nobody’ll ever say. The plane crashed into Mount Fuji, with the loss of sixteen crew and just over three hundred customers.’

‘The customers died instantly. No. That would be subversive. If it kills you, I’d say – I’d say that once you’re dead, you go back to being a passenger.’