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Capitalism inherited this layering of markets that evolved over the long term. But it could only truly take form by closing off the last avenues of independent individual or (small-scale) collective production, thus raising material heteronomy to an unprecedented level.

Spinoza calls ‘conatus’ the effort by which ‘each thing, as far as it can by its own power, strives to persevere in its being.’

in a dialectical reversal peculiar to major advances in social control, the idea that some are free to use others as means to an end, while others are free to allow themselves to be used in that manner, has been proclaimed the very essence of freedom

I’m not saying that there should be a Stasi-like operation soaking up everyone’s data.

But the case to be made here is not just against Facebook; it’s a case against neoliberalism.