The desire to find employment should no longer be merely a mediated desire for the goods that wages circuitously permit buying, but an intrinsic desire for the activity for its own sake
In terms of both quantitative (share of GDP, financial rate of return) and qualitative capture (mobilisation of employees), neoliberal capitalism tips into the delirium of the unlimited
The passionate temperament of employment, now richer than both the Marxian thesis of naked exploitation and its continuation in the sociology of Fordist consumption implicitly assumed
What the capitalist master-desire in the neoliberal era seeks is nothing less than the liquefaction of labour-power, making the overall size of the workforce into something fluid, reversible, and as easily adjustable as the components of a portfolio of financial assets, with the inevitable effect of creating a world of extreme uncertainty for enlistees.
never seen it used in an economic context before but it kind of makes sense
commonplace edifying maxims – for example, top bosses who claim to be ‘as demanding of others as of themselves’, thus transmuting the projections of their own desire, made master-desire, into a moral virtue, and expressing in a blind adage of conative egocentricity the wish that others make that desire fully their own.
