To account for the gap, Lukács developed the notion of reification, extending Marx’s analysis of the ‘fetishism of the commodity form’ in Capital.
from disenchantment to the ultimate reification: the making of thing into human and human into thing with the result that humanity, ultimately, is expendable
the Frankfurt School would change after 1928 when Pollock and later Horkheimer became directors of the Institute, unleashing an era of speculative neo-Marxist theorising inimical to Grünberg and older Marxists such as Grossman
he suggested that the Institute would be an alternative to a German university system that served as a training academy for ‘mandarins’ who who would go on to uphold the status quo
It’s hard, though, not to be sympathetic to their excoriated, Mammon-fixated fathers. All they wanted (conceived of in one way) was the best for their precocious, privileged, one might even say bratty sons.
