We will float from joy to joy, even the poorest among us living like a sybaritic magician.
The soldier could then take refuge only in reified duty--'I don't like it, but it is my duty'
The psychoanalytic answer is: jouissance (Lacan's term designating excessive pleasure coinciding with pain).
on the obstacle that prevents the fusion of different cultures: we can't really understand our own jouissance, so we project this onto the Other, "attributing to this Other full access to a consistent jouissance")
the Ernesto Laclau solution: that there is no 'natural' link between a given socio-economic position and the ideology attached to it--and therefore that it is meaningless to speak of 'deception' and 'false consciousness' as if there is somehow a standard of 'appropriate' ideological awareness inscribed into the very 'objective' socio-economic situation.
The result of such 'structural adjustments' was the integration of local agriculture into the global economy: while crops were exported, farmers thrown off their land were pushed into slums, available as a workforce for outsourced sweatshops.
