Activity

Sut Jhally (1987, 78) argues that "reorganising the watching audience in terms of demographics" is a form of relative surplus value production. One can interpret targeted Internet advertising as a form of relative surplus value production: At one point in time, the advertisers not only show one adv…

• Cocercion [...]
• Alienation: Companies, not the users, own the platforms and the created profit.
• Appropriation: Users spend time on corporate Internet platforms that are funded by targeted advertising capital accumulation models. The time spent on corporate platforms is the value created by …

[...] Smythe does not celebrate audiences as always rebelling and does not argue for social-democratic reformism that tolerates exploitation and misery. His analysis rather implies the need for the overthrow of capitalism in order to humanize society and the overthrow of the capitalist media system…

[...] Whereas wage labour is coerced by the threat of physical violence (the threat is death because of the lack of being able to purchase and consume goods), audience labour is coerced by ideological violence (the threat is to have fewer social contacts because of missing information from the medi…

[...] for being able to drink the Coke one has to pay money so that Coca-Cola realizes monetary profit. The consumption does not directly create value for the company. On Facebook and Twitter, the consumption process of the service entails all online communication and usage online. All of this time…