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8 years, 2 months ago

twentieth-century industrial corporations archive/dissertation

No question, digital technology has created tremendous new avenues for growth. Apple, Google, Facebook, Amazon, Microsoft, and many other corporations have created new opportunities and new millionaires. But as a result of their extractive, monopolistic practices, the landscape is left with less to…

—p.83 Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity Chapter Two (68) by Douglas Rushkoff
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8 years, 2 months ago

Google has turned itself into a holding company

[...] Even digital companies that have grown too wealthy and unwieldy, such as Facebook and Google, now innovate through acquisition of startups—for which they pay a king’s ransom. Google has turned itself into a holding company, Alphabet, as if to better reflect its new role as the purchaser of ot…

—p.78 Chapter Two (68) by Douglas Rushkoff
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8 years, 2 months ago

corporations were invented

The best part about looking at the corporation as a technology or medium is that, in the process, we remind ourselves that it didn’t just emerge as a natural phenomenon. It’s not as if businesses were getting so big that they evolved a corporate structure in order to keep growing properly. Quite th…

—p.70 Chapter Two (68) by Douglas Rushkoff
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8 years, 2 months ago

a surplus of productivity

A surplus of productivity should not be a problem. It’s only troublesome in an economy in which markets are driven by scarcity alone and value is understood as something to be extracted from people rather than created for them. That’s the zero-sum economic approach that sees something like, say, re…

—p.62 Chapter One (13) by Douglas Rushkoff
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8 years, 2 months ago

technology isn’t taking people’s jobs

This income disparity is not a fact of nature or an accident of capitalism, either, but part of its central code. Technology isn’t taking people’s jobs; rather, the industrial business plan is continuing to repress our ability to generate wealth and create value—this time, using digital technology.…

—p.54 Chapter One (13) by Douglas Rushkoff