Bookmarker is a personal project by @dellsystem to help with retaining reading material. Source on GitHub.

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5 years, 10 months ago

wasn’t he simply playing by the rules?

By some accident of fate, on February 25, 1997, the multiple layers of anti-corporate rage converged over the Mighty Ducks hockey arena in Anaheim, California. It was Disney’s annual meeting and about 10,000 shareholders crowded into the arena to rake Michael Eisner over the coals. They were upset …

—p.362 No Logo No Logo (277) by Naomi Klein
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5 years, 10 months ago

not just random pieces of effective ad copy

We have heard the same refrain over and over again from Nike, Reebok, the Body Shop, Starbucks, Levi’s and the Gap: “Why are you picking on us? We’re the good ones!” The answer is simple. They are singled out because the politics they have associated themselves with, which have made them rich—femin…

—p.361 No Logo (277) by Naomi Klein
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5 years, 10 months ago

consumer goods as public-relations levers

So although the media often describe campaigns like the one against Nike as “consumer boycotts,” that tells only part of the story. It is more accurate to describe them as political campaigns that use consumer goods as readily accessible targets, as public-relations levers and as popular-education …

—p.340 No Logo (277) by Naomi Klein
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5 years, 10 months ago

the mail room has probably been outsourced

Just as temp workforces mess with the merit principle, so does the growing practice of swapping CEOs like pro ballplayers. Temp CEOs are a major assault on the capitalist folklore of the mail-room boy who works his way up to becoming president of the company. Today’s executives, since they just see…

—p.270 No Jobs (193) by Naomi Klein
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5 years, 10 months ago

we were overpaying them

In addition to staffing its campus with permatemps, in 1997 Microsoft initiated a series of moves to disentangle itself from other earthly and cumbersome aspects of running a multibillion-dollar company. “Don’t get caught with useless fixed assets,” Bob Herbold, Microsoft’s chief operating officer,…

—p.251 No Jobs (193) by Naomi Klein