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Microsoft faced a similar decision with Office. The Office suite was a main draw for Windows devices, which many people bought to use Word and Excel. Making it available across mobile devices and web browsers threatened Windows. Putting Office on the browser could also cannibalize its own healthy d…

Bezos’s joy in life comes from his work, specifically the inventive parts that make him feel like he’s back in the nineties, trying to figure out how to sell books on the internet. For many ultrasuccessful CEOs, living the good life means spending your days on private islands or coasting around the…

Amid the change, one thing remains constant at Amazon: the determination to invent. Automating so much labor has freed Amazon’s corporate staff to concentrate on its invention process (they no longer have to work peak season, packing boxes). And it gives Amazonians inside the FCs the time to invent…

The robots are the most visual example of Bezos’s obsession with automating whatever he can to free his employees to work on more creative tasks. “I don’t think I can remember a time where he wasn’t interested in using computing to help us achieve our mission,” Wilke said. “From the earliest days, …

The six-pager democratizes invention within Amazon. Anyone inside the company can write one, and if they build enough traction, senior leadership will review it. “I read six-pagers that come from other parts of the company that don’t report to me,” Wilke told me. “I read six-pagers that are from pe…