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Ross, you vainglorious paleontologist, read a book!

[...] And supporters of “free markets” don’t argue from morality anyway; they short-circuit any such soft-headed appeals by claiming with the sobriety of the realist that markets simply function better. Everyone knows the catechism: markets are the most efficient, predictable, and stable distributi…

AND SO THE CENTERPIECE of the book, Levitt and Dubner’s stone, is an arrant tautology. Incentives are motivation, and motivation is incentives