Through that gap came the corrupting flood of commodities. Here comes one now: it’s Apple launching a fatuous new iPhone minimally different from its predecessor.
At the level of culture, Fordism made the world modern. Those mass-produced goods included not just Model T Fords, but also Charlie Chaplin films
To account for the gap, Lukács developed the notion of reification, extending Marx’s analysis of the ‘fetishism of the commodity form’ in Capital.
from disenchantment to the ultimate reification: the making of thing into human and human into thing with the result that humanity, ultimately, is expendable
the Frankfurt School would change after 1928 when Pollock and later Horkheimer became directors of the Institute, unleashing an era of speculative neo-Marxist theorising inimical to Grünberg and older Marxists such as Grossman
