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[...] While my supposed business, my “official” function, as a corporate ethnographer, was to garner meaning from all types of situation—to extract it, like a physicist distilling some pure, unadulterated essence out of common-mongrel compounds, or a miner drawing gold ore from deep within the eart…

[...] I stole a concept from the French philosopher Deleuze: for him le pli, or fold, describes the way we swallow the exterior world, invert it and then flip it back outwards again, and, in so doing, form our own identity. I took out all the revolutionary shit (Deleuze was a leftie); and I didn’t …

I wrote about all this. It made me famous—relatively speaking. Let’s not get carried away. A famous anthropologist, even one with a real book out, is about as well-known as a third-division footballer. No, less: let’s say an Olympic badminton player, or a reality-TV contestant from an unpopular sho…

It means that we unpick the fibre of a culture (ours), its weft and warp

2.7 I’d met Madison, as I’ve already mentioned, two months earlier, in Budapest. I’d been at a conference. She’d been there with some girlfriends. We’d got talking in the hotel bar. An anthropologist, she’d said; that’s … exotic. Not at all, I’d replied; I work for an incorporated business, in a ba…